The focus of global marketers is shifting as a string of emerging markets compete for business press headlines. The maths is tempting: take a brand, scale up its sales to the population of India or China, let the spreadsheet do the rest. But global brands will only succeed in these markets if marketers understand their cultural nuances.
We are experts in identifying the key issues affecting brands and business today.
What are those issues?
We are faced with a great range of specific issues and decisions for which our clients seek guidance, but at a macro level these fit into a few important areas. We have expert practices in:
- Branding & Communication
- Consumer Understanding
- Customer Relationships
- Innovation
- New Media
You need to make more decisions, faster than ever before.
Each research study must address a specific set of concerns and objectives, often within very tight time constraints. How can you do this without a research team that knows your issue – even better than you do?
We have researchers who come armed with the relevant information to help you make decisions with better understanding and greater confidence.
We believe in being partners for our clients. What makes us different is: our approach. We like to think that approach makes all the difference.
Explore
We like to explore as many possibilities as possible even before we begin. Thinking at this stage coupled with our vast and diverse experience helps us to know what will work and what won’t. This helps us to suggest a plan, back up plan and a fall back option.
Discuss
We like to arrive at what we want through mutually gratifying discussions with our respondents. The whole approach is to befriend them and be intimate. Some of our respondents have later gone on to become good friends! The advantage we feel in this approach is –perhaps we can know more. And this talent comes naturally to us.
Learn
We feel learning is an ongoing process. And our approach is to make every interaction count and use to learn more. We reflect this learning in our presentations and recommendations.
Strategize
We help our clients strategize -strategy for growth, innovation and to beat the competition.